Amazon's AI wrote down what it knows about shoppers. "Has flat buttocks" was on the list

"Eats once every 10 weeks."

That line sits at the top of an Amazon page called About You. Under it: "Drinks water only when not eating." Then: "Has 400 children."

The page belongs to a real Amazon account. Its owner posted it on 7 October with a short caption saying nobody could show them this and expect them to stay normal about it. The post passed 2.6 million views in about a day.

It was a reply to Justine Moore, a partner at the investment firm Andreessen Horowitz. Hours earlier she had shared a set of screenshots and said she was "crying of laughter". Her post has been seen more than 5 million times. Only a GTA 6 picture that split gamers came close as the screenshot fight of the week.

So what is this page, and what does yours say?

What are people finding on their Amazon About You page?

A long list of short notes. Each one sits under a heading like Home & Family, Product Preferences, Diet & Nutrition, Interests & Hobbies or Brands.

The screenshots Moore shared came from shoppers on Threads, and they read like a stranger guessing your life from your bins.

One shopper's list started off sensible. "Owns a Kindle Paperwhite." "Probably owns a Shark robot vacuum." "Consistently repurchases cat hairball treatment." "Prepared for a Bluey-themed 2nd birthday celebration."

Then, circled in red: "Has flat buttocks."

She wrote that she had stumbled on a page of assumptions Amazon made from her purchases and was "literally speechless". That post alone drew more than 37,000 likes.

Photo: via X / @venturetwins (Justine Moore), originally shared on Threads

Other lists were just as odd.

• "Has never known anyone who lost a leg in an accident."
• "Prefers grumpy/sunshine trope in romance books."
• "Is too short to reach into a 40-inch deep box."
• "Cannot keep real plants alive."
• "Is interested in world domination."

Nobody knows what order led to the leg one. That is part of the fun.

Is the "eats once every 10 weeks" page real?

The page is real. Those lines are almost certainly a joke.

Look closely at the screenshot. Every entry has a green tick and the word "Updated". There is also a "+ Create" button at the top. Shoppers can add their own notes and change the ones Amazon wrote.

The same account shared a second screenshot. It says the owner's "House is next door to Papa John", the house "is 36929 square feet", and they "Filter solids". It reads less like a person and more like a pet in a tank.

So the feeding schedule and the 400 kids were typed in by a human with a sense of humour. The flat buttocks, as far as anyone can tell, came from the AI.

What is Amazon About You?

About You is a page where Amazon shows the personal details it uses to shape what you see. Amazon says it lets you "view and edit" them in one place.

It sits inside Alexa for Shopping, the AI helper Amazon launched for US shoppers in May. That helper brings together Rufus, the shopping chatbot, and Alexa+. Amazon says Rufus alone helped more than 300 million customers in 2025.

The page is still marked "beta". At the top it says the details are used "to personalize your experience". That means your search results, suggestions and deals.

Photo: via X / @venturetwins (Justine Moore), originally shared on Threads

The SpongeBob line landed well this week. The sponge now shares a parent company with Batman and CNN after the Paramount and Warner Bros deal, and Amazon has decided one shopper is not a fan.

How does Amazon know all this about me?

Amazon lists five places the details come from.

• Your purchase history
• Your searches
• Items you saved to Lists
• Product reviews you wrote
• What you said to Alexa for Shopping

Amazon calls purchase history one of the most useful of these, because it shows what you really chose. The AI then turns your orders into short sentences about you. That is where it goes off the rails. Buy a step stool and a long grabber tool, and the AI may decide you are short.

There is one more door. At the top of the viral screenshot, a banner reads "Make Amazon even more personal to you." Below it, Amazon says your other AI assistants have learned about you and offers an Import button. That would let it pull in what another chatbot knows about you. The banner also has a "Not right now" button.

How do I find out what Amazon knows about me?

It takes under a minute. Amazon gives these steps.

If your household shares one account, check "Who's shopping?" first. Each profile has its own list.

Photo: Tony Webster from Minneapolis, Minnesota, United States / Wikimedia Commons, CC BY 2.0

Can you delete Amazon's About You profile or turn it off?

You can delete what is on it. Amazon has not described a switch to turn the page off.

Tap any note and you can remove it or tell Amazon it is wrong. Amazon says you can share what you want, give feedback to fix details, and remove anything you don't want used for personalization. The page replaces older tools, such as recommendation settings and the option to edit your browsing history.

The "+ Create" button works the other way. You can add notes yourself. That is how one account ended up eating once every 10 weeks.

If you want to see far more than the list, Amazon's Request Your Information tool lets you ask for a copy of the data it holds on your account.

What should I do with my own list?

Open yours tonight and read it out loud to someone you trust. Laugh at the worst line first.

Then clean it up. Delete what is wrong, delete what is too personal, and skip the Import button unless you really want two AIs swapping notes about you.

Amazon built this page so its AI can get to know you better. For the first time, you can see its homework, and you get to hold the red pen.